UTM Builder

About This Tool

So, you’ve got a link. Maybe it’s for a blog post, a product page, or that weird meme your coworker keeps sharing. You want to know where your traffic’s coming from—like, really know. Enter: UTM Builder. It’s not flashy. It’s not trying to be. It’s just a simple tool that slaps tracking codes onto your URLs so Google Analytics (or whatever you’re using) can actually tell you something useful.

I’ve used a dozen of these things over the years. Most are either over-engineered or buried under five menus. This one? It’s the no-BS version. Paste your link, fill in a few fields, hit generate. Done. No account needed. No “premium features” pop-up. Just clean, working URLs with UTM parameters that actually make sense.

Key Features

• Zero learning curve—if you know what a URL is, you can use this.
• Works with any platform: Google Analytics, Meta, HubSpot, even your grandma’s email client.
• Auto-encodes special characters so your links don’t break halfway through.
• Copy with one click. No highlighting, no right-clicking, no frustration.
• No tracking, no cookies, no nonsense. Your data stays yours.
• Mobile-friendly. Because yes, I’ve built links on my phone at 11 PM before a launch.

FAQ

Wait, what even are UTM parameters?
Think of them like name tags for your links. They tell your analytics tool where the visitor came from (source), what campaign it was part of (campaign), and which link they clicked (medium, term, content). Without them? You’re flying blind.

Do I really need this if I’m just posting on social?
Short answer: yes. Long answer: if you post the same link on Twitter, LinkedIn, and Instagram, how will you know which one actually drove clicks? UTM tags fix that. Even for small stuff. Trust me, your future self will thank you when you’re pulling reports.